Search Engine Optimization

SEO is short for Search Engine Optimization, and there is nothing really mystical about it. You might have heard a lot about SEO and how it works, but basically what it is a measurable, repeatable process that is used to send signals to search engines that your pages are worth showing in Google’s index.

KEYWORDS:- Keywords are terms or (more often) phrases you would expect someone to search for to find your website. With SEO you pick your keywords and create pages focused on them. You can only focus each page on a specific keyword phrase or few specific keywords. One of the best tricks to SEO is to gain traffic using many pages focused on specific terms vice focusing on broad single word terms. Specific terms are usually easier to rank well for and often have a higher conversion rate (since a longer query is often associated with greater searcher intent).

SEO Feedback Time Frame

When you search a search engine you are not searching the web. You are searching their cache of the web. It takes search engines some finite amount of time to find and properly index new links and pages.

If you are new to SEO (or are just beginning to do SEO on your website) it may take up to six months or more to gain a top ranking for a competitive phrase. If you work hard enough you can usually rank well for less competitive phrases in as little as a couple months.

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